It turns out that it’s not too difficult to do mobile-friendly website optimization on mobile devices

When you use a smartphone to visit a website, you may find the appearance of the site unresponsive. Sites like these can cause inconvenience to users while browsing your website. Of course, this gives them difficulty navigating and difficulty finding information.

In fact, 57% of people who visit mobile-friendly websites prefer to use them over websites that are only good on desktops.

A responsive web interface on mobile devices makes it easier for users to navigate your site, but an unresponsive display can increase bounce rates because visitors will prefer to leave your website.

From this impact, it is clear that responsiveness in a website is very important. Therefore, make sure you create a website that is responsive to mobile devices. However, how to make a website responsive on all devices, not just on mobile? Let’s follow the discussion further in this article now!

A mobile-friendly website is defined as a website that has a responsive or mobile-friendly design to ensure that the appearance and features of the website can be adjusted to the size of the mobile screen, adjusting the size of the mobile phone so that users have a good experience while browsing on your website using mobile phones.

To create a mobile-friendly website, several things to consider include font size, layout, and layout, among others.

According to a HootSuite report, around 195.3 million people, or 96.4 percent of Indonesia’s population, access the internet through mobile devices. So those statistics are what make a website that is responsive to mobile devices so important.

Given the large number of internet users who use mobile devices to access the internet, creating a mobile-friendly website is very important.

In addition, creating a responsive website is very important because it has many advantages, such as better visitor experience, higher website speed, and the ability to improve rankings on browser search results.

How to Create a Website Compatible with Mobile Devices

After knowing how important it is to have a responsive site, this time we will discuss further about how to create a responsive site for mobile devices. These are the points.

1. Use a responsive website theme.

In addition, using a responsive theme is the first way to create a responsive website. This is a web design choice to keep in mind because a web theme or responsive web template can adjust the layout and design elements automatically to different screen sizes.

It also relates to how a site is first viewed by visitors as 97% of people rate responsive web design.

If you use any theme and don’t pay attention to its responsiveness, it might ruin a visitor’s first impression to your website. And visitors can exit your site faster.

2. Avoid using excessive text.

Since mobile users usually want to get information quickly and easily found, text that is too large can also take up enough space and make the display cluttered. Therefore, text that is too large is also difficult to read on small screens.

Creating content or writing that is short, easy to digest, and grabs attention is the main focus.
In addition, headings and subheadings can help readers get information faster.


3. Set the appropriate button size and placement

It’s important to pay attention to where the buttons are and their size on the website as this will entice the user to continue.

As explained by Upwork by Nielsen Norman Group, users tend to see text containing images. In addition, layouts such as F Pattern, Zig Zag, and others can draw the reader’s attention to a specific area of the web page.

When you find the right pattern, make sure the CTA (Call-to-Action) is in a place that is easily accessible and grabs the reader’s attention.

4. Reduce image size and perform image optimization

Image optimization is a technique used to reduce the size of high-quality images while maintaining their quality, which is one way to create a user-friendly website as it can improve the performance and ranking of the site. So the size in MB is reduced, and access to your images is faster.

Why does this happen? When large-sized images are transferred to a user’s browser, they require greater hosting bandwidth and greater storage space.

Website loading speed will be affected by large bandwidth requirements.

Therefore, image optimization will speed up visitors to load web pages and reduce bandwidth and storage.

The following are some things that must be considered when optimizing images on your website.

Choose the right format, use the right image dimensions, compress the image considering size and quality, and if necessary also think about using a CDN.

5. Don’t use excessive pop-ups.

A pop up is a small window that appears automatically on the screen when someone visits a web page. Pop ups are commonly used for a variety of purposes, such as collecting visitor data or sending promotional messages.

For mobile users, pop-ups are not effective for increasing interaction. A survey conducted by G2 showed that 82.2% of people who answered did not like the use of pop-ups for various reasons. Every time a pop-up appears on a website, users get annoyed.
Do not use too many pop ups, which causes your website visitors to feel annoyed by closing too many pop ups.
It’s a good idea to be more selective to start using CTAs to engage with users.

6. Improve website performance and loading speed

One way to make your website more mobile-friendly is to increase speed. A high bounce rate, which is defined as the number of visitors who leave a website after visiting only one page, is one of the problems that a slow website can cause.

Google states that increasing the loading time from one second to three seconds can result in an increase in bounce rate of more than thirty percent, and an increase in loading time of five seconds can reach ninety percent.

Users may get bored and not interested in visiting slow websites. This very slow loading of your site will also affect the SEO ranking of the website.

7. Decide on the right font type

Choosing the right type of font helps create a website that is easy to use on mobile.

The right font type ensures text can be read clearly on small mobile device screens. A good font will also allow readers to read the content without zooming.

Some examples of recommended font types to use when creating a website are

Roboto Open Sans Nunito Times New Roman Helvetica Verdana.

8. Enable AMP

AMP, a Google-backed open-source technology, aims to improve the speed and performance of web pages on mobile devices.

AMP uses HTML that has been optimized to speed up page loading.

By using AMP, you can significantly reduce page loading times and ensure that web pages run well on a variety of mobile devices.

Since Google ranks websites better that have a mobile-friendly experience, using AMP can have a positive impact on a website’s ranking in search results.

9. Make sure you include a search field on your site.

The search field is quite useful to make it easier for users to find content without browsing through many pages.

Search fields make navigation more effective and allow readers to quickly find the information they need. However, don’t forget to put the search field in a place that readers can easily reach, so they don’t have trouble finding it.

10. Make sure there is enough blank space in your paragraphs.

Whitespace is an empty area of a web page that is not occupied; This can be the distance between elements, margins, or even empty areas between text and images.


Whitespace can improve readability, facilitate content comprehension, and give the impression of an organized layout, which makes it very important.

Final Conclusion :

Now you must have realized how important it is to create a mobile-friendly website that makes it easier for your website users. This also affects SEO. And you also know how to make your site mobile-friendly. Of course, there are many ways to create a mobile-friendly website as mentioned.

Do have question or need help?

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